Editorial Direction

Editorial direction is about taking in a ton of information about a new brand, collection, or product and focusing it down into a neat and powerful headline that you can translate into copy for ads, emails, social posts, videos — anything the campaign needs. Because of their length relative to an ad or an Instagram caption, emails tend to be the place these concepts get put on full display, so some of these examples will only show the campaign email that was later pulled from to write other assets.