The Task
During the holiday season, Huckberry curates targeted gift shops to help customers narrow down their search. I was tasked with crafting all of the over-arching assets, including every shop name and tagline on the main landing page and the gift guide write-up to be used in email and social which I’ve copied below.
Beyond that, I also wrote the landing pages for the Gear Closet and Future Heirlooms shops (see the write-ups at the bottom of this page). And the writers assigned to the remaining shops would use my title and tagline as direction for their work.
The Holiday Gift Guide
Unzip your coat and have some mulled wine on the house, you’ve arrived at your final gifting destination: The Holiday Gift Guide. It's like your friendly neighborhood one-stop holiday shop, except instead of balsa wood ornaments, ours is packed with thoughtful gifts for everyone on your list. Future heirlooms, small-but-significant stocking stuffers, and gear for getting out there (or staying in)—are all right here. There's no music playing in the background though, so you'll just have to hum Bing Crosby while you click around instead.
Fresh From the North Pole
New gifts are dropping daily, check in here for the latest and greatest.
SHOP ALL NEW GIFTS
Gifts for Her
Foolproof finds. No research required.
Stocking Stuffers
Small gifts that bring a big smile.
Impossible to Shop For
Bold, unexpected gifts for the guy who has everything.
Gear Closet
Dream gifts for the gearhead—from dive watches to woodcutting axes.
Vice Shop
Elevated goods for sipping and smoking with Don Draper-level sophistication.
Peak Performance
Next-level activewear and recovery gear.
Future Heirlooms
Gets-better-with-age gifts they’ll be proud to pass down.
The Gift That Can't Go Wrong
One sure-fire path to the perfect gift—let 'em pick it out themselves. Select a dollar amount to send a virtual Huckberry gift card.
WIN THE HOLIDAYS
SHOP PAGE WRITE UPS:
Gear Closet
Gearheads come in all shapes and sizes. There's the through hiker with a go-bag full of survival gear, the everyday outdoorsman who's never caught without his multi-tool and a cooler full of beer, and the guy who lives on the cutting edge, always sporting the latest tech. The Gear Closet is a home to our handpicked dream gifts for gearheads of all stripes, packed with everything from performance apparel and pocket knives to a tailgate-friendly firepit. There's a lot of gear to explore, but don't let that scare you—if you get lost there's probably a compass in here somewhere.
Future Heirlooms
We love all kinds of gear around here, but the truth is—some gifts are better than others. If you ask us, the marker of a truly great gift is something that lasts. Something that we can reach for year after year and that looks better with some patina on it. Our Future Heirlooms shop is chock full of gifts just like that, for men and women alike. From waxed canvas outerwear to heritage-inspired field watches, a gift this good will only get re-gifted decades later when it's time to pass it down.